Anuscha Iqbal, on a mission to bring efficiency to the legal sector.
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Looking back, I wish someone had told me just how challenging this journey would be—but also that it would be worth every moment. Building something from the ground up is tougher than most imagine, but the rewards run deep.

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One of the biggest obstacles I faced was after we sold Spotii to Zip. Just months later, Zip decided to exit the market, leaving us without shareholder support and at odds with our long-term goals.

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My co-founder and I had a choice: let the setback define us or trust in the technology we’d built. That faith allowed us to pivot, and while the path forward wasn’t what we had planned, it led us to solutions we hadn’t considered before.

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This experience reinforced a key lesson—perseverance will reveal new paths, even if they aren’t the ones you initially envisioned.

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An unexpected lesson along the way? Letting go.

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Some strategies simply won’t work. Recognising when to pivot is essential and has changed how I lead the business today.

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To any new entrepreneur, I’d echo Edison’s words: “Genius is 1 percent inspiration and 99 percent perspiration.” No matter how brilliant your idea, it’s your grit and determination that will bring it to life.

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Running a business has taught me more than I ever imagined—not just about perseverance, but about knowing my strengths, acknowledging my limits, and recognising the immense value in asking for help.