20:40 becomes OPUS, launching new market positioning, governance and growth initiatives
OPUS appoints senior leaders to Board of Directors
OPUS launches OPUS Voice, the quarterly barometer of next-generation perspectives
OPUS to take delegation of the United Kingdom’s top rising leaders to Davos in 2024
24th April 2023, London – OPUS, formerly known as 20:40, today unveils a new brand identity, reflecting the company’s evolution and refined strategy focused on peer-to-peer solidarity, mutual support and knowledge sharing amongst the next generation of rising decision-makers. OPUS’s new look and feel represents a commitment to the future of economic and social progression in the United Kingdom, and a belief that if we harness the power of community, we can unlock extraordinary opportunities for OPUS’s stakeholders, creating a better world for all people. Creating an Opportunity Community.
Following the release of the new brand identity and focused strategy, OPUS has committed to bolstering its Board of Directors with a number of appointments over the coming months. The Board of Directors is Chaired by Sam Tidswell-Norrish, Co-founder of OPUS, and will be responsible for providing governance and strategic counsel, specifically on how to best execute on the scaling and impact of the OPUS Opportunity Community. The first appointment to the Board of Directors is Her Royal Highness Princess Beatrice, who for the past two years has been involved with 20:40 as a Patron.
Sam Tidswell-Norrish, Co-Founder and Chair of OPUS, commented: “Since the inception of the OPUS community, over two years ago, it has become increasingly clear that there is both a gap and a need for a convening platform for the next generation of rising decision-makers. Today demonstrates our intent, with a strategy hyper-focused on our membership of rising decision-makers and the support that this opportunity community can provide.”
“The OPUS Opportunity Community today is made up of extraordinary members, doing hugely inspiring things with their lives, and what we’ve seen so far is that we can help them go further and faster through the power of connectivity to a diverse group of fellow leaders. Scaling the OPUS platform is a necessity if we want to unlock the opportunity and impact that I believe exists amongst the next generation in the United Kingdom. Princess Beatrice has been an invaluable supporter and counsel through the early stages of OPUS’s formation, and I am both grateful and delighted to welcome Princess Beatrice to the Board, to continue and grow our work together as we collectively seek to create something truly impactful.”
Commenting on the appointment, HRH Princess Beatrice, Board Member of OPUS, said: “Having been a part of OPUS since its inception, it is clear that there is an incredibly impactful opportunity to generate scale with this platform. I am excited to deepen my involvement and to work with Sam, the OPUS Board and the brilliant members to create so much more magic over the years to come.”
As OPUS positions itself as the leading Opportunity Community for rising decision-makers in the United Kingdom, OPUS is launching the inaugural results of the quarterly survey, OPUS Voice, on Wednesday 26th April. OPUS Voice seeks to represent the perspectives of the next generation on critical trends and current topics. In the same vein, OPUS has committed to taking a delegation of next generation leaders to the World Economic Forum’s Annual Meeting in Davos in January 2024, to further ensure that the United Kingdom’s rising decision-makers are represented on every stage, including those that have typically been harder to access.
Kerry Fennell, Managing Director at OPUS, commented on the announcements: “Today, we are unleashing a force that will change the game for young leaders. At OPUS, we know that the power of community is the key to unlocking extraordinary opportunities for those who want to make a difference. By creating a platform that fosters peer-to-peer learning, we are igniting a movement of changemakers who are ready to lead the charge towards a brighter future. With the launch of OPUS Voice and our commitment to taking a delegation of rising leaders to the annual meeting in Davos, we are breaking down barriers and becoming the convening power for those who want to be heard. We are committing to creating a world where every voice counts and every dream is achievable.”
OPUS is a dynamic Opportunity Community dedicated to unlocking the full potential of rising decision-makers in the UK. We believe that community is the ultimate catalyst for opportunity, and we strive to connect exceptional young leaders through our omnichannel platform. Our community is built on a foundation of inclusivity and diversity, bringing together carefully selected individuals who are exceptional in their talent and ambition.
Our mission is to create a dynamic community that fosters collaboration, innovation, and positive impact. We believe that by providing our members with the resources, relationships, and opportunities they need to unlock their full potential, we can create a better world together.
New Logo and brand colours
Our new logo takes it's inspiration from the concept of 'the lines of communication', which tells us that for every additional person in an organisation, the lines of communication grow exponentially. As we introduce new members to our community, opportunity also increases exponentially. Our new brand colour, OPUS Green, signals the energy of our members, a focus on the future, and the desire to innovate.
Imagery
Members are the very heart of OPUS, and so we have made them the focus of our brand. Most of our communications will be centred around who our Members are, and the exciting opportunities they are unlocking through the community.
New brand purpose statement
For more information on OPUS, how to become a member, visit the membership page on our website.
